Public perception of science: evidence v. excitement
by philippa.brice- Published:January 3rd, 2009
- Comments:No Comment
- Category:Uncategorized
Glancing through the health headlines for news of any new developments in genomics and biomedical science this week, I saw little to get excited about. This was not particularly surprising - there were plenty of promising research findings published last month in this area. Whenever I see something about biomedicine reported in the news, my first thought is to wonder what it is all about and what the implications might be; my second, to wonder whether it is presented in such a way as to distort either or both of these things. Because sometimes it is seriously off-centre; blood pressure can seriously rise in our offices when, for example, a tiny preliminary study is reported with as much weight and gravitas as a massive long-term, international, scientifically rigorous one. Or when the potential implications of unconfirmed findings are extrapolated beyond the bounds of common reason (grr!).
A commentary piece in the New England Journal of Medicine this month examine this very issue. In Communicating medical news - pitfalls of health care journalism. The author raises the issue that reporters of news relevant to healthcare inevitably “deliver public health messages that can influence the behavior of clinicians and patients”. She gives some US examples; in the UK we need only recall the furore over the MMR vaccine raised by a single speculative paper in the Lancet proposing (though not in any way demonstrating) a possible link between vaccination and autism. The alarmist nature of reporting surrounding this paper led to massive public concern and a significant drop in uptake of the vaccine - and now we are seeing increased rates of measles infections as a result.
It is tempting to blame all this sort of thing on either the scientists, for over-hyping their own work in the first place, or on the journalists, for departing from measured reporting in favour of sensationalism. The author of this particular commentary concludes that journalists have a responsibility to adhere to higher standards of accuracy and balance when their reporting may influence patients or doctors, calling also for researchers to support these efforts. However, to a certain extent researchers are obliged to, if not over-hype, then at least strongly promote their own work; faint heart never won fair funding, in this respect. And journalists, whilst having an understandable preference for stories likely to interest the public, are often extremely skilled at interpreting and communicating new scientific findings for a general audience. However, it is not journalists but editors that have the final say over what goes out in final reports. So perhaps we should blame them?
I suspect the real problem is complex and goes deeper than merely a public lack of interest in measured, balanced reporting and the necessity of news vehicles to deliver material of public interest. The whole concept of what constitutes reliable evidence with respect to science and medicine is foreign to most, who seem to think it is all about sudden inspiration as opposed to long-term perspiration (perhaps efforts directed towards increasing public understanding of science should address this more). But in any case, an evidence-based approach to reporting just wouldn’t be as exciting; human nature being what it is, this may be an issue that we never manage to resolve.