Communication and common sense
by philippa.brice- Published:November 28th, 2008
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The office is very quiet this week as a lot of staff are away - some on holiday, some on business (for example, Programme Director Hilary Burton is attending a meeting of the Public Health Genomics European Network (PHGEN) in Istanbul, Turkey. However, I’m really not at all jealous, because I went to an Information Conference on Monday, along with out Information Manager Simon Leese. As well as finding out lots of interesting stuff about using Web 2.0 to stay connected with funky tools such as delicious (you’ll be seeing that on our website in the near future, for sure), this included a very engaging session from a nice bloke called David Barker on how the colalife campaign came into being.
Now, colalife has no connection with genomics, and only an indirect connection with biomedical science, but on the other hand it has a great deal to do with innovation and taking good ideas forward, which we are very much in favour of at the PHG Foundation. And it certainly relates to population health. Basically, David Barker used to work in Africa and was struck by the fact that however remote his location, there always seemed to be somewhere that could supply him with a drink of Coca Cola. He was also struck by the alarming statistics on child mortality, whereby one in five children die before the age of five, many of them from treatable diarrhoeal diseases. And thus was born the idea “that Coca Cola use their distribution channels (which are amazing in developing countries) to distribute rehydration salts to the people that need them desperately” (see colalife website).
Now, we have no involvement in this campaign (unless watching their advert on YouTube whilst in the office counts as involvement, I suppose - all in the interests of engaging with Web 2.0, you understand), but it illuminates how simple innovations can potentially have major impacts. It is often assumed that public health genomics (and indeed genomics in general) has little to offer developing countries, where the outstanding need is more obviously for basic sanitation, healthcare and medicines. But whilst these things are badly needed, better understanding of genetics and disease can potentially benefit populations all over the world. For one thing, it can explain the underlying pathological disease mechanisms and allow the development of new treatments and preventative measures. Differences in genetic susceptibility and resistance to diseases between individuals from different ethnic groups are also of particular interest to researchers. But as well as lofty ambitions to map all this variation, there are some much more immediate common-sense approaches, too. For example, sharing Western knowledge about inherited disease with people and groups who understand the health needs and priorities of different countries can help shape basic services. Also, some of the new diagnostic tools and tests in development could actually be cheaper and/or more practical for use in less developed nations; for example, non-invasive prenatal testing that required only blood samples from the mother could be much easier to deliver to remote areas.
Should the benefits of human genome research be extended to everyone? You bet. Does this mean everyone will have to have their full genome sequenced before they can benefit? Fortunately not.